Best Book Summary + PDF: Shoe Dog, by Phil Knight.Shoe Dog is the story of how Nike was founded, written by Nike’s founder, Phil Knight. here. Nike is now a global brand – go pretty much anywhere in the world, and you’ll see someone wearing Nikes.But Shoe Dog starts you over 5.Phil Knight is 2.MBA from Stanford, and doesn’t know what to do with his life.You travel the next 1. Phil Knight, through continuous adversity, self- doubt, and never- ending financial uncertainty. Shoe Dog is a refreshingly candid entrepreneurial account. Phil is clear about his shortcomings and about how tough it was to keep Nike running year after year. Shoe Dog is also well- written, with poetic phrasings and philosophical musings. ![]() It’s unlike the straightforward clip of most business biographies. The Shoe Dog summary below doesn’t do the book justice. The book is a fast read, filled with anecdotes celebrating little triumphs and quirky memories. Read the Shoe Dog summary below for the main history of Nike and Phil Knight, but read the real book for a visceral account of how one of the world’s biggest companies got started. A young Phil Knight. Takeaways. Like many entrepreneurs, Phil Knight started by solving his own problem – running shoes. A former runner himself, Phil knew what his customers wanted, how they thought, and what would get them onboard. Phil started in the 1. This led to constant financial frictions with his banks. Thus he pushed the finances to the limit, living on float and barely being able to pay back creditors. This wasn’t out of needless risk, but because he recognized the fundamental demand for Nike was strong. Phil Knight started his career selling imported Japanese shoes, not by manufacturing his own. In fact, it was only frictions with the Japanese company that forced him to found Nike. If they’d kept their partnership amiable, Phil might have been working with Onitsuka for decades, and Nike might never have happened. The Berlin Wall (German: Berliner Mauer) was a guarded concrete barrier that physically and ideologically divided Berlin from 1961 to 1989. Constructed by the German. Phil surrounded himself with good people and recruited trusted friends and partners.The Nike team is a motley crue, like an overweight accountant and a paralyzed track star.What they have in common is Phil trusts them to perform. Virtual Dj Full Crack Y Serial Rolex here. Phil is refreshingly generous about giving credit – other people came up with the name Nike, designed the famous swoosh logo, and designed the first shoes.Some of his ideas were pretty terrible (like calling his company “Dimension Six”).He’s also frank about his shortcomings. Phil Knight admits that he rarely gave positive feedback for great achievements and would often be insecure about his decisions.Nike wasn’t an overnight billion dollar company.They started with just $8,0.Nike survived with tenacity and endurance.Nike kept growing with the reputation of a good product (innovative, stylish shoes) and celebrity endorsements. Video Converter Factory Pro 6 0 Including Crack more. Nike ran into continuous problems as it grew – lawsuits with Onitsuka, constant problems with manufacturing and finances, failed new shoes, a $2.US Customs. But the perseverance of the team, and the undercurrent of high demand for Nikes, persisted and drove the company past its problems. Key quotes“Don’t tell people how to do things, tell them what to do and let them surprise you with their results.”“Shoe dogs were people who devoted themselves wholly to the making, selling, buying, or designing of shoes. Lifers used the phrase cheerfully to describe other lifers…they thought and talked about nothing else. The average person takes seventy- five hundred steps a day, 2. Shoes were their way of connecting with humanity. What better way of connecting, shoe dogs thought, than by refining the hinge that joins each person to the world’s surface?”“No matter the sport – no matter the human endeavor, really – total effort will win people’s hearts.”“Like books, sports give people a sense of having lived other lives, of taking part in other people’s victories.
And defeats. When sports are at their best, the spirit of the fan merges with the spirit of the athlete, and in that convergence, in that transference, is the oneness that the mystics talk about.”“How many multimillion- dollar companies can you yell out, ‘Hey Buttface,’ and the entire management team turns around?”“It seems wrong to call it ‘business.’ It seems wrong to throw all those hectic days and sleepless nights, all those magnificent triumphs and desperate struggles, under that bland, generic banner: business. What we were doing felt so much more…When you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better…you’re participating more fully in the whole grand human drama. More than simply alive, you’re helping others to live more fully.”“Somebody may beat me – but they’re going to have to bleed to do it.” – runner Steve Prefontaine. Phil Knight has graduated from University of Oregon and earned an MBA from Stanford, and he doesn’t know what to do. He is 2. 4. His best lead is a final paper he wrote on shoes. Being a runner and having been a decent – but just decent – runner on the U of Oregon track team, he’s obsessed with shoes. His paper’s thesis – Japanese companies are poised to burst into the shoe market, just as they had for cameras and displacing the German incumbents. This is his Crazy Idea. His way of making a mark on the world. It seems obvious to him. He now has to travel to Japan, find a shoe company, and pitch them his Crazy Idea. Along the way, he wants to see and feel the world – for how can you change the world without seeing it? His traveling ambitions have a spiritual air, longing to understand how the Chinese and Buddhists and Greeks and Christians have thought about life for millennia. There’s one barrier. He needs money. And his father is his best shot. Phil describes his father as obsessed with respectability and grounding in traditional values, and wandering the earth seemed the antithesis of this. Phil’s quite sure his father will demur from funding his wanderlust. But to his surprise, the elder Knight approves, bemoaning his own lack of travel experience in younger days. Phil later realizes a major motivation for his global journey might be to define himself in opposition to his father – to be one who’s not obsessed with respectability. With his Stanford friend Carter, they fly directly to Hawaii as their first stop. They are smitten by life on the island. Frolicking in the waves and surrounded by beautiful women, Phil decides his plan can wait. So they get jobs as encyclopedia salesmen. Phil is a terrible encyclopedia salesman. He switches jobs to sell securities, which essentially means cold- calling customers to sell funds. He isn’t a smooth talker, but he knows his product, and he speaks the truth, and his customers like that. He quickly earns enough to cover rent and plenty of surfing time. Eventually, though, his journey calls to him again. He has been on Hawaii for two months. It’s time to move on. His traveling companion Carter is now tied to Hawaii – he’s met a girl. Phil hesitates to travel alone, but soldiers forth. Soon, he’s in Tokyo. Phil travels around Tokyo, learning about Zen and observing the rubble remaining from World War 2. His father has two friends in Tokyo, and they dispense business advice – the Japanese are soft negotiators, not fans of the aggressive American style. They’re hard to read. Phil feels like now is the time to act. He likes a shoe manufacturer Onitsuka and their shoe line Tiger, and he believes this is where he’ll make his start. He makes an appointment to meet executives and travels south to Kobe, Japan. Classic Onitsuka Tigers. At the meeting, the Onitsuka staff ask him what company he’s with. He thinks back to his childhood wall, decorated with blue ribbons from track. Blue Ribbon Sports of Portland, Oregon,” he says. He launches into his presentation of his paper from Stanford business school, describing the size of the market and the vast opportunity there would be for a Japanese shoe manufacturer to enter America. They could undercut Adidas, the dominant brand at the time. The executives are excited. They’ve been thinking about entering America for a long time, they say. They show him models of Tiger shoes that have promise. Finally, they ask Phil whether Blue Ribbon would be interested in representing Onitsuka in America. Phil accepts. He asks them to send samples to his address in Oregon. He’s eager to return to Oregon and begin this new opportunity, but wanderlust gets the best of him.
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